Market Requirements Document (MRD)

A Market Requirements Document (MRD) is a detailed document that outlines the requirements and specifications for a new product or service that a company intends to bring to the market. It includes information on the target customer, competitive landscape, market trends and needs, as well as the product features and benefits that will address those needs. The MRD serves as a blueprint for the product development team by defining what the product should do, who it's for, and what the market expects. It helps ensure that the final product meets the needs of the customer and is aligned with the company's business goals and objectives.